Barbara Borghini in ’Women’s History Month'

Barbara Borghini featured in ’Women’s History Month: A Year Into the Pandemic, How 15 Female Shoe Entrepreneurs Are Forging Ahead and Finding Purpose’ on footwearnews.com.

’Women’s History Month: A Year Into the Pandemic, How 15 Female Shoe Entrepreneurs Are Forging Ahead and Finding Purpose’

'Borghini is overseeing the upcoming launch of GIA/RHW, a footwear collection in collaboration with model Rosie Huntington-Whiteley. The line, which is slated for an exclusive launch on FWRD.com on March 15, includes four styles handcrafted in Italy and inspired by the beauty of nature.

On developing a footwear collection with Huntington-Whiteley in the middle of a pandemic: “Working with Rosie made me forget sometimes the situation we are all in. I was very hands-on getting to know her and living the dream of developing the collection around her style. I admire Rosie as a woman and an entrepreneur — and her impeccable taste. It wasn’t a traditional design process, as we worked entirely over Zoom, although the development process was extremely smooth and easy as she brought so much of her experience to the process. I feel very connected to her because of this unique experience.”

On advice for budding female entrepreneurs: “For anyone looking to break into this world, I always want to be honest about the focus and passion that it requires. On a typical day, I wake up at 6:30 a.m. I look after my family until 7:30 a.m., then I go to check on the artisans and on production development. While I am in the car, I speak with my team about logistics and other admin. After lunch, I meet with my team for the afternoon to get updates and brainstorm on strategy, merchandising, communication — all while supervising the production process and the sampling. All this to explain that anyone who wants to work in the industry needs to balance many skills — and, most importantly, have a dedicated team around them.”


Credit: footwearnews.com